About Me

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"Good design starts by understanding the problem,

not by designing the solution."

"Good design starts by understanding the problem, not by designing the solution."

BG Grain
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I’m a Product Designer focused on complex digital products, where user needs, business goals, and technical constraints intersect.

I work from discovery through delivery, combining research, interaction design, and systems thinking to turn complex problems into clear, scalable experiences. I’m particularly interested in understanding why a problem exists before deciding what to design.

My experience spans product discovery, UX strategy, Design Systems, and cross-functional collaboration with Product and Engineering teams. I enjoy working in environments where there isn’t an obvious answer and where design can help create structure, not just interfaces.

Trusted by Companies in Complex Sectors

How I approach
complex products

How I approach
complex products

01 — Understand the context

I start by understanding the problem behind the request: the users, the business context, existing workflows, constraints, and the systems around the experience.

01 — Understand the context

I start by understanding the problem behind the request: the users, the business context, existing workflows, constraints, and the systems around the experience.

01 — Understand the context

I start by understanding the problem behind the request: the users, the business context, existing workflows, constraints, and the systems around the experience.

02 — Challenge the problem

I don't take requirements at face value. I use research, conversations with stakeholders, heuristic evaluation, and product analysis to identify the underlying problem and uncover opportunities.

02 — Challenge the problem

I don't take requirements at face value. I use research, conversations with stakeholders, heuristic evaluation, and product analysis to identify the underlying problem and uncover opportunities.

02 — Challenge the problem

I don't take requirements at face value. I use research, conversations with stakeholders, heuristic evaluation, and product analysis to identify the underlying problem and uncover opportunities.

03 — Design with the system in mind

I look beyond individual screens and consider patterns, behaviours, content, states, and scalability. When appropriate, I turn repeated solutions into reusable foundations and Design System patterns.

03 — Design with the system in mind

I look beyond individual screens and consider patterns, behaviours, content, states, and scalability. When appropriate, I turn repeated solutions into reusable foundations and Design System patterns.

03 — Design with the system in mind

I look beyond individual screens and consider patterns, behaviours, content, states, and scalability. When appropriate, I turn repeated solutions into reusable foundations and Design System patterns.

04 — Collaborate to deliver

I work closely with Product, Engineering, Research, and other stakeholders to explore solutions, validate decisions, and make sure the final experience works within real technical and business constraints.

04 — Collaborate to deliver

I work closely with Product, Engineering, Research, and other stakeholders to explore solutions, validate decisions, and make sure the final experience works within real technical and business constraints.

04 — Collaborate to deliver

I work closely with Product, Engineering, Research, and other stakeholders to explore solutions, validate decisions, and make sure the final experience works within real technical and business constraints.

STATISTICS

I measure each project not just by numbers, but by the impact it creates, the brands it strengthens, and the experiences it shapes.

10+ years

Design Experience

10+ years

Design Experience

20+

Digital products & experiences

20+

Digital products & experiences

Product · UX · Design Systems

Areas of expertise

Product · UX · Design Systems

Areas of expertise

CONTACT

Stylized blue-toned illustration of a bearded man in profile wearing glasses and a collared shirt.

Reach out to start a conversation, share a vision, or create something impactful.

CONTACT

Stylized blue-toned illustration of a bearded man in profile wearing glasses and a collared shirt.

Reach out to start a conversation, share a vision, or create something impactful.

CONTACT

Stylized blue-toned illustration of a bearded man in profile wearing glasses and a collared shirt.

Reach out to start a conversation, share a vision, or create something impactful.