From Reactive to Strategic: Building a Design Operation from Zero
Year
2025
Client
Enterprise Event Management · B2B
Project Type
Product Design
The approach
I started by uncovering the story behind Delivo—understanding the challenges users face when ordering food and how the platform aims to simplify the process. Research focused on competitor branding, user behavior, and the visual language commonly associated with food and delivery services. From these insights, I crafted a visual identity that balances appetizing aesthetics with functional clarity.
The Solution
The logo and brand elements were designed to feel dynamic and approachable, with a color palette that evokes freshness and energy. Typography and iconography were chosen to ensure readability and a friendly yet professional tone. Every visual decision was made to reinforce Delivo’s promise: a seamless dining experience from start to finish.
