Enterprise Legacy to SaaS transformation
Year
2025
Client
Enterprise Event Management · B2B
Project Type
Product Design
The approach
I began by exploring Orrisé’s narrative—the inspiration behind its fragrances, the emotions it evokes, and the experience it promises to customers. Research involved analyzing luxury fragrance branding, understanding consumer perceptions of scent-based storytelling, and studying how visual cues influence sensory experiences. These insights guided the creation of a design direction that feels refined yet evocative, celebrating the brand’s modern craftsmanship.
The Solution
The brand identity was designed to embody both luxury and intimacy. A minimal yet graceful logo was developed to convey timeless elegance, supported by a muted, nature-inspired color palette that reflects the raw beauty of Orrisé’s ingredients. Typography was chosen for its understated sophistication, while imagery and textures emphasized the immersive, almost tactile quality of fragrance. Every visual element worked together to translate the invisible world of scent into a tangible, memorable identity.
